This case study explores the design of a solution to bridge the digital divide for elderly individuals, empowering them to embrace technology and enhance their lives. It delves into the challenges of understanding their unique needs and designing a user-friendly, accessible interface that addresses cognitive barriers and promotes long-term engagement
The ultimate goal is to create a world where elderly individuals are digitally empowered, connected, and engaged members of society
The key challenge lies in creating a solution that effectively addresses the specific needs and challenges of elderly users, including their cognitive limitations, lack of experience, and potential fear of technology
During my researches, I initially aimed to explore digital illiteracy across Europe, seeking areas with prevalent digital literacy, then focusing on age groups to pinpoint vulnerable demographics. This allowed us to prioritize interventions effectively based on our findings
Italy faces a significant digital divide in Europe. This is partly due to Italy's aging demographics, with the lowest digital literacy rates observed in the 65-74 age group
Sulla base della ricerca, ho definito "Maria", una persona di 72 anni che vorrebbe usare la tecnologia ma si sente frustrata dalla terminologia complessa. Il problema principale è la mancanza di metafore visive familiari.
In questa fase ho iniziato a semplificare i flussi di lavoro, trasformando concetti astratti (come "Upload") in azioni quotidiane (come "Metti nell'archivio").